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Agency Life

Racing Media joins AutoWebbb, the French experts in the motorsport industry.
October 15, 2020

AutoWebb welcomes the french start-up Racing Media in its ranks for an ambitious 2021 agency’s project  

With the unprecedented health crisis that the world is going through, sporting events were often held behind closed doors, or with limited audiences. Communication plays more than ever a determining role for the world of motorsport, whether it is fan experience or sponsorship. In this unprecedented context, communicators must be major players in renewal.

AutoWebbb still desires to offer the best of communication to the best of world motorsport. By integrating young creative entities involved in the sector, the agency perpetuates its will to innovate as well as its involvement in the market.

The major plan is to reposition AutoWebbb on the national field, launching communication solutions accessible to players operating in France. On the other hand, it will be a question of developing the services offered to racing drivers, national and international teams and reorienting them towards solutions motivated by ROI.

Armand Faure, AutoWebbb CEO :  “Motorsport is rapidly changing and it has become necessary to find alternatives to the somewhat aging but essential model of sponsorship. Tom has a racing driver’s experience. He has been able to develop a very fine entity perfectly in line with the needs of market players. I am deeply convinced that his ideas and his knowledge of the market will make AutoWebbb even more relevant.”

Tom Turschwel, Racing Media founder : “Starting a new collaboration with Armand and his team is a real opportunity that I couldn’t refuse. The stakes were twofold for me, to continue to support ambitious and visionary clients, and in the same time to offer them a complete offer.

AutoWebbb is one of the sector leaders and I am really honored to be able to add value to the agency. By combining AutoWebbb 360 services to my motorsport experience, we will be able to provide the best services for the motorsport market.”