Motorsport
Festival
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DEVELOP A NEW MOTORSPORT EVENT AND MANAGE ITS COMMUNICATION
This project is the craziest project we have had to create within the agency. The idea was to design a unique event that could bring together cars, motorcycles and trucks on asphalt and dirt tracks. So we decided all the choices alongside the Circuit d’Albi managers and finally decided to create a "time trial" bringing together nearly 25 categories of motorsport. We have therefore created the entire marketing elements of the event, the name, the logo and an identity charter, available on all communication media and managed the overall communication of the project. The first edition welcomed 120 entries and 12,000 spectators.
