Rallycross
France

CREATE A COMMUNICATION STRATEGY FOR THE FRENCH RALLYCROSS CHAMPIONSHIP

The French Rallycross Championship is the oldest and most important Rallycross championship in the world. With more than 130 entries on 10 meetings and the setting up of an FIA World Championship in 2013, we had to design a modern but authentic communication. So we chose to name the championship "Rallycross France", with an identity enhancing the French championship, available on all media and launched a digital communication previously nonexistent. Once all media were created, we launched the social media marketing and found many fans of the competition.