Sébastien
Loeb

CREATING A NEW COMMUNICATION & IMPROVING DRIVER’S E-COMMERCE


The nine-time world champion WRC, Rallycross RX world championship driver at the time of the project's launch, wanted to modernize his e-commerce business. The different websites of the driver were old and the graphic chart disorganized. We chose to update the charter for all his activities, we then created a new collection with an unusual communication. We designed a "white room" style website by capitalizing on the "precise" driving image. We led the e-commerce for the year 2017.